Adobe Analytics Architect

Overview

LTIMindtree Limited is an Indian multinational information technology services and consulting company. A subsidiary of Larsen & Toubro, the company was incorporated in 1996 and employs more than 90,000 people.

Job Description

# Work as an Adobe Analytics Implementation and Reporting specialist and utilize your skills and experience in Implementing End-to-End Solutions Adobe Analytics Solutions for Clients. # Use of Adobe Launch to deploy measurement strategies and creating effective reporting dashboards in AA workspace which provide meaningful insights to customer. # Knowledge of other Tag management solutions – Tealium, Ensighten, Google Tag Manager is an added advantage. # Manage the implementation and maintenance of tools, e.g. Adobe Analytics (a k a Site Catalyst or Omniture), Google Analytics, Adobe Launch, and Adobe Target. # Perform Adobe Analytics, Launch and Target Admin level activities # Report suites setup, Data configuration and collection setup, Data warehouse and data feeds setup. # Create SDR and BRD references - implementation plan, design data layer and estimates for new and existing clients in the territory you will cover. # Understand the underlying implementation principles needed for proper customer journey data in Adobe Analytics. # Able to create segments, calculated metrics for business requirements which could minimize the additional analytics triggers. # Audit the existing Analytics strategy and fine tune implementation as needed. # Coordinate with stakeholders and write clear requirements for implementation. # Contribute to delivering flawless implementation and reporting for Adobe Analytics projects on time and on budget. # Contribute in making Digital Marketing Analytics strategy, including web site strategy and utilization of Digital Analytics Tool like Adobe Analytics. # Gather, document, and help form guide client business requirements, key performance indicators and other functional and or technical requirements. # Act as key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams when required. # Support client’s developers and third parties throughout the implementation process for smooth and collaborative execution. # Mobile app Analytics tagging implementation and tracking experience with App measurement Solution like Kochava, Appsflyer, adjust etc#. # Familiar with Web Debugging Proxy and Troubleshooting Solutions for Mobile App analytics testing # Worked on Mobile App reporting setup in Adobe Analytics, including Lifecycle components, Location Tracking, and Background Hit reporting.

Skills & Requirements

# Domain knowledge of various industries such as Banking, Retail, ecommerce etc. # Understanding or knowledge on Data regulations & consent-based marketing like GDPR, CCPA. # Design and develop reports by using tableau Power BI or Excel dashboards is an added advantage. # Collect, organize, and analyze large data sets and use BI methodologies to transfer and visualize