Marketing Communication Manager

  • Job Id - NIM2S119
  • Exp - 8-12 Years
  • Mumbai
  • 24 LPA
  • No. of openings - 1
  • Notice Period - Immediate to 30 Days

Overview

Established in 2010 to meet the growing technology needs of agencies in the UK and the Middle East, Luminescent Digital provides digital project support and software development teams to a broad range of companies based across the EMEA and APAC regions. Luminescent Digital has now become fully integrated into the Service plan Agency Group and is represented in 34 countries worldwide.

Job Description

  • Develop and implement comprehensive marketing and communication strategies to enhance brand awareness and promote products/services.
  • Collaborate with cross-functional teams to create integrated marketing campaigns and initiatives.
  • Manage and execute digital marketing activities, including social media marketing, email marketing, content marketing, and online advertising.
  • Conduct market research and competitor analysis to identify opportunities and stay updated on industry trends.
  • Plan and manage marketing budgets to optimize resources and achieve desired outcomes.
  • Coordinate and oversee the production of marketing materials, such as brochures, websites, advertisements, and promotional videos.
  • Monitor and analyze marketing metrics and campaign performance to assess effectiveness and make data-driven recommendations.
  • Build and maintain relationships with media outlets, influencers, and other stakeholders for PR and publicity purposes.
  • Manage internal and external communication channels to ensure consistent messaging and brand positioning.
  • Stay updated on emerging marketing technologies and tools to enhance campaign effectiveness and efficiency.           
  • Roles and Responsibilities:
    • Develop marketing and communication strategies and plans aligned with the company's goals and objectives.
    • Execute and monitor marketing campaigns across various channels and platforms.
    • Coordinate with creative teams, agencies, and vendors to produce marketing materials.
    • Analyze market trends, customer insights, and competitors to inform marketing strategies.
    • Measure and report on the performance of marketing campaigns and adjust strategies as needed.
    • Manage social media accounts and online presence, engaging with followers and monitoring feedback.
    • Cultivate relationships with media contacts, influencers, and partners for PR and promotional opportunities.
    • Collaborate with sales teams to align marketing efforts and support lead-generation activities.
    • Ensure brand consistency and adherence to company guidelines in all marketing and communication materials.
    • Provide guidance and support to junior marketing team members, if applicable.

     

     

    • Proficiency in digital marketing tools, social media platforms, and analytics tools.
    • Familiarity with SEO, SEM, content management systems, and email marketing platforms.
    • Analytical mindset and ability to interpret data to drive marketing decisions.
    • Creativity and innovative thinking to develop unique marketing campaigns.

    • Strong project management and organizational skills.

  • Ability to work independently and manage multiple priorities effectively.
  • Team management and leadership skills, if overseeing a team.

Skills & Requirements

Strategic Thinking: The ability to think critically, analyze market trends, and develop strategic marketing communication plans to achieve business objectives. Brand Management: Proficiency in building and managing brand identities, brand positioning, and brand messaging across various marketing channels. Content Creation: Strong writing and storytelling skills to create compelling and engaging content for websites, social media, blogs, email campaigns, and other marketing collateral. Digital Marketing: Knowledge of digital marketing channels such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), and content marketing. Social Media Management: Experience in managing social media platforms, understanding audience behavior, creating engaging content, and implementing social media strategies to increase brand visibility and engagement. Copywriting and Editing: Ability to write persuasive and impactful copy for advertisements, marketing materials, press releases, and other communication channels. Proficiency in editing and proofreading content for accuracy and consistency. Market Research: Skills in conducting market research, analyzing consumer behavior, identifying target audiences, and gaining insights to inform marketing communication strategies. Public Relations: Knowledge of public relations techniques, including media relations, press release writing, crisis management, and event planning, to maintain a positive brand image and manage external communications. Analytics and Reporting: Proficiency in using analytics tools to track and measure marketing campaign performance, analyze data, and generate reports to assess the effectiveness of marketing communication efforts. Interpersonal and Collaboration Skills: Effective communication and collaboration with internal teams, stakeholders, agencies, and vendors to ensure the smooth execution of marketing communication plans. Project Management: Strong organizational and project management skills to plan, execute, and monitor marketing campaigns within allocated budgets and timelines. Creative Thinking: Ability to think creatively and come up with innovative ideas to differentiate marketing communication efforts and capture audience attention in a competitive landscape. Bachelor's or master's degree in marketing, communication, business administration, or a related field. Proven experience in marketing and communication roles, preferably with a focus on digital marketing. Strong knowledge of marketing principles, strategies, and best practices. Excellent written and verbal communication skills, with the ability to craft compelling content.